BENTOUR REISEN CLUB OF THE BEST EVENT HAS STARTED

BENTOUR REISEN CLUB OF THE BEST EVENT HAS STARTED

Bentour Reisen's traditional "Club of the Best" meeting started this year, hosted by Sunis Efes Royal Palace & SPA Hotel, one of the Aegean's popular tourism destinations. The event, which brings together leading agencies, brands, and business partners of the tourism sector, will continue for three days with sectoral sessions, workshops, and special meetings.

Bentour Reisen CEO Deniz Uğur, who gave the opening speech of the event, emphasized that “Club of the Best” is not just a marketing concept, but a community of professionals who add value to tourism.
Uğur said, “This club is a meeting point for professionals who make a difference with their actions rather than just words. True value emerges from what we do. Today, we are very happy to be here with the Sunis Hotels family, who have contributed to Turkish tourism for many years.”

Subsequently, Bentour Reisen Germany Sales Director Songül Göktaş Rosati, stating that this year's event was planned with a more intimate and interactive structure, said, “This time, we have created a smaller but more efficient structure. Because the secret to our success is carefully listening to you. Real dialogue brings sustainable success.”

Gök, also touching upon the topic of digitalization, said, “Artificial intelligence and digital transformation exist not to distance tourism from people, but to make people more visible.”

Another speaker of the program was Başak Emir, the representative of the T.C. Ministry of Culture and Tourism Promotion and Public Relations Agency. In her impressive presentation, where she explained Turkey's four-season tourism potential, she said, “Turkey is a country where culture, nature, and hospitality meet. Every corner where green meets blue on the Aegean coasts offers visitors an unforgettable experience.”


Başak Emir, drawing attention to sustainable tourism, said, “We call these ‘coasts of happiness’; because in Turkey, nature, culture, and people live together.”

The CEO of Sunis Hotels, who took the stage as the host, expressed his pleasure in welcoming the participants:
“It is a great pleasure for us to host you at the Sunis Efes Royal Palace & SPA Hotel, in this special town of Izmir, one of the most beautiful regions of our country. As Sunis Hotels, we provide service with a team of 2500 people in our five-star facilities operating in five different locations. What makes a hotel meaningful is not just its building, but the spirit, friendship, and teamwork within it. We achieve success with this unity.” he said.

At the end of his speech, the CEO thanked the Bentour Reisen family, saying, “I thank the Bentour Reisen family, especially Mr. Kadir Uğur and Songül Göktaş Rosati Ms., for enabling this special organization to take place here. We are greatly honored to host you at the Sunis Efes Royal Palace & SPA Hotel.” he concluded his speech.


The Bentour Reisen Club of the Best meeting, held in the peaceful atmosphere of the Aegean, will continue for three days with workshops, sectoral panels, and special networking events.

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