ATF's Game-Changing Digital Transformation in Exhibition Experience
ATF25 Türkiye, to be held at ANFAŞ International Fair Center on October 22–23–24, 2025, with İş Bankası as the main sponsor and Kilit Hospitality as the main partner, is redefining the boundaries of digital transformation in the tourism sector this year.
International Antalya Tourism Fair (ATF) offers participants and visitors not just an event, but an innovation stage that brings the experience of the future to life today. In addition to ATF25 Türkiye's official mobile application ATF World, ATF Assistant and ATF Help, launched for the first time this year, are breaking new ground in the sector by digitizing the fair experience end-to-end.
Digital Platform for Professionals: ATF World
ATF World brings all professionals together in one network, serving as a digital hub where participants can view profiles, plan B2B appointments, and instantly follow programs and panels. With ATF World, participants can easily connect, organize their appointments, and instantly access the information they need throughout the event.
ATF Assistant: Digital Guide
ATF Assistant, with its multilingual structure operating via WhatsApp, provides instant answers to all user questions. Registration, transportation, accommodation, program schedule, B2B planning, and directions are all just a message away. Supported by artificial intelligence, the system saves time by directing users to the correct department, managing the visitor experience with maximum efficiency.
ATF Help: The Exhibition's Digital Command Center
ATF Help, which manages all operational flows on-site at the exhibition, instantly communicates requests in areas such as electricity, security, cleaning, and logistics to the relevant teams. The system, operating via a mobile application or WhatsApp, reports all operations and measures satisfaction at every step. For example, when an electrical malfunction occurs at a stand, the participant reports their request via a QR code; the system transmits it to the relevant personnel within seconds and instantly tracks the solution.
Vision Shaping the Future
ATF Assistant and ATF Help are the most powerful examples of ATF25 Türkiye's innovative vision, aligned with its theme of "Sustainable Hospitality." Covering all processes from registration to operational management, reporting to satisfaction analysis, the system initiates a new era in exhibition understanding, based on satisfaction and trust.
An Experience Beyond the Exhibition
With this digital transformation, ATF25 Türkiye is progressing not merely as an exhibition, but as a platform building the tourism ecosystem of the future, starting today.
