ATF25 At the launch, the message is clear: “Tourism is everything”
The press conference for the International Antalya Tourism Fair, which will open its doors for the seventh time this year, was held on Friday, October 17, 2025, at Fener Restaurant Lara. At the press breakfast, the ATF25 Turkey management met with media representatives. The theme, innovations, and vision for this year were shared at the meeting, which was attended by Antalya Journalists Association President İdris Taş, Skal Antalya President Uğursal Uğur, important NGO representatives from the tourism sector, and ATF sponsors.
In addition to ATF Main Sponsor Türkiye İş Bankası and Main Partner Kilit Hospitality Group; representatives of many ATF sponsors such as Country Sponsor Ada Cyprus, FashionTV Luxe Resort, Tatilbudur, HalalBooking, Working Globe, SOM Elektronik, Prime Travel, Bedsopia, Sky Business Hotel, Sun & Fun Holidays, Evant, Corendon Airlines and SunExpress Airlines, Elpis Travel, Gonca Grubu - Hhoms also took part in the meeting.
SELÇUK MERAL: “TOURISM IS EVERYTHING”
Delivering the opening speech, Selçuk Meral, Founder and Chairman of the Board of ATF, emphasized that ATF has now become not just a fair, but a platform that shapes the future of tourism.
“From day one, ATF has not just been a meeting point, but a productive organization that transforms ideas and collaborations into tangible results. Tourism is a sector that makes people happy, and what the world needs most is happiness. Our mission is to tell the world about Turkey’s strength in tourism,” he said.
Concluding his speech with the words “Tourism Is Everything”, Meral drew attention to the multifaceted nature of tourism:
“Tourism is the moment a child first meets the sea, the feeling a foreigner has of being at home. It is the courage of a nation to say to the world, “Come, let me host you.” Because tourism doesn't just make money; it fosters peace, it unites the world. Everything starts with it, everything gains meaning with it. Tourism is economy, culture, gastronomy, communication. In short, tourism is everything, and Turkey has everything related to tourism.”
Basın toplantısında konuşan Antalya Gazeteciler Cemiyeti Başkanı İdris Taş;
“This valuable project, initiated by Mr. Selçuk seven years ago, is now bearing fruit. Tourism is a morale-boosting sector that makes people happy. Yes, tourism is everything; because we all only come to ourselves through tourism. ATF, the heart of tourism, will gain a permanent place in the sector's memory.” he stated.
SKAL Antalya President Uğursal Uğur, on the other hand;
“Our association continues to support ATF since its inception. This year, Selçuk Meral, with his valuable support, undertook an important international responsibility by providing transportation and accommodation for high-level tourism professionals from America, Australia, and India. SKAL world presidents, who influence over 12,500 tourism professionals, will also be at ATF. ATF 2025 is one of the strongest platforms to promote Antalya to world tourism.” he said.
“SUSTAINABLE HOSPITALITY” CONCEPT
Meral defined “Sustainable Hospitality,” the main theme of ATF25, as a concept that will guide the future of Turkish tourism, stating, “Hospitality is in our genes. We need to systematically preserve it. ‘Sustainable Hospitality’ brings together both our cultural roots and the requirements of the modern world.”
GLOBAL PERSPECTIVE IN PANELS
This year at ATF, with over 3,000 minutes of speaking time and more than 100 speakers, sessions that will take the pulse of the tourism sector will be held. Selçuk Meral said, “Every year we organize panels that give ideas and inspiration to the sector. This year, we are further enriching our stages with the participation of experts from different cultures. Our aim is to bring the global aspect of tourism to Antalya.”
EVERYTHING ABOUT TOURISM AT ATF25 TURKEY
ATF25, bu yıl da çok yönlü içeriğiyle dikkat çekiyor. “Turizm Her Şeydir” sloganıyla yola çıkan ATF, turizme dair her şeyi bünyesinde barındırıyor. Resmî olarak “Uluslararası Fuar” statüsü kazanan ATF, küresel ölçekte büyümesini sürdürüyor. Bir Türk firma tarafından düzenlenen ilk UFI (The Global Association of the Exhibition Industry) üyesi turizm etkinliği olma özelliğiyle de sektörde öncü konumda yer alıyor.
THIS YEAR'S HIGHLIGHTED INNOVATIONS AT ATF25
• Green Transformation at ATF: Through the collaboration of Holidaymine – Bioscore, the fair's carbon footprint is measured, and sustainability is ensured with offsetting projects.
• Pioneers of Turkish Hospitality Award local governments that best represent hospitality and sustainability are awarded at ATF.
• Art Tourism at ATF: Art tourism is highlighted with the “A World on Stage” exhibition organized in collaboration with the State Theatres.
• ATF Workshop Program: Three-day interactive training sessions are held on guest experience, leadership, stress management, and emotional intelligence.
• ATF Start-Up Island: Tourism technologies are brought to the stage in cooperation with İTÜ ARI Technopark and Antalya OSB Technopark.
• ATF SHE Education Scholarship: Scholarship support is provided to young female tourism students in cooperation with the Turkish Education Foundation (TEV).
• SKAL International Collaboration: International connections are strengthened with sessions attended by world tourism leaders.
• Game-Changing Digital Transformation: ATF’s mobile application ATF World App, bringing the fair experience together on a single platform, maximizes the ATF experience with participant profiles, B2B meetings, and a smart map. ATF Assistant provides 24/7 digital assistant support via WhatsApp, and ATF Help launches a new era in fair management by offering instant solutions to operational issues.
THE WORLD OF TOURISM MEETS IN “THE HEART OF TOURISM”
This year, ATF, which brings all tourism stakeholders under the same roof with the “Sustainable Hospitality” theme, continues to create added value for Turkey's tourism vision with its “Tourism Is Everything” emphasis.
ATF25, which will be held for the sixth time at Antalya ANFAŞ International Fair Center on October 22–23–24, 2025, with the main sponsorship of Türkiye İş Bankası and main partnership of Kilit Hospitality Group, will bring together over 40,000 professional visitors from more than 70 countries and over 1,000 tourism brands.
Over three days full of panels, conferences, B2B meetings, and special events, the world of tourism will gather for the seventh time in the heart of tourism.
