Germany's leading tourism chain, Schmetterling International, held its annual meeting in Bodrum with 600 travel agencies. Tourism relations between the two countries deepened with panels, collaborations, and fair organizations.

Schmetterling International's annual meeting was held in Bodrum this year. Nearly 600 travel agency representatives from Germany attended the organization, which was supported by the Turkey Tourism Promotion and Development Agency (TGA), Bodrum Hoteliers Association (BODER), SunExpress, and Bentour Reisen. The event drew attention with its opening meeting, panel sessions, travel fair, and regional tours.

Speaking at the opening held at Lujo Bodrum, Schmetterling International CEO Ömer Karaca described Bodrum as "the St. Tropez of Turkey". Karaca also touched upon the price increases in Mediterranean destinations and said that the price-performance balance should cover all groups.

Karaca stated that Schmetterling expanded its network with 1,854 new agencies last year and announced that they generated a revenue of 1.5 billion euros. Announcing that they have incorporated FTI's ticketing system, he said, "We are preparing to launch systems such as FareWizzard+ to the market."

Leading representatives of the tourism sector came together in the panel section. Senior executives of important tour operators such as Alltours, DERTOUR, AIDA, TUI, Bentour, and Schauinsland Reisen; evaluated sector trends and German-Turkish cooperation.

As part of the event, a large-scale travel fair with the participation of more than 90 brands was also held at Duja Hotel. German participants also had the opportunity to get to know the Bodrum peninsula closely.

Deputy Minister of Culture and Tourism Nadir Alpaslan, in his speech at the event, emphasized that they are open to cooperation in order to increase the number of visitors from Germany, while Muğla Mayor Ahmet Aras announced that negotiations for sister cities with Germany are ongoing.