The International Antalya Tourism Fair (ATF25 Turkey), which is preparing to open its doors for the seventh time on October 22-23-24, 2025, shared its theme for this year with the public by publishing a manifesto. This year's theme of ATF25 Turkey has been determined as "Turkish Tourism Treasure: Sustainable Hospitality". Turkish hospitality, which has an important place in the thousands of years of Anatolian culture, will be discussed on the axis of sustainability at the International Antalya Tourism Fair.

Hospitality is Now a Responsibility

In the manifesto of ATF25 Turkey, it is stated that the concept of hospitality should be reinterpreted together with the understanding of sustainability, which is the greatest responsibility of tourism. In this context, the concept of "sustainable hospitality" is underlined with a service approach that is respectful to the environment, sensitive to culture, economically balanced and creates long-term impacts. "Hospitality is no longer just an experience, it is a responsibility." With the message, ATF25 Turkey invites all stakeholders to be a part of this transformation.

What Does Sustainable Hospitality Cover?

"Sustainable hospitality", which is the main theme of ATF25 Turkey, expresses an approach that takes into account environmental, social and economic impacts. This understanding is handled under four main headings:

Cultural and social sustainability aims to integrate local people and culture into tourism and to keep traditions alive with authentic experiences. Economic sustainability aims to support the economic cycle with local supply, eco-tourism and seasonal activities.

Environmental sustainability includes environmentally friendly practices such as energy saving, organic product use and waste management. Social solidarity, on the other hand, emphasizes the preservation of the culture of solidarity and the continuation of hospitality even in times of crisis.

Turkish Hospitality is Symbolized by the Tulip Motif

In the manifesto introducing the theme of ATF25 Turkey, the Turkish Tulip motif, which symbolizes Turkish hospitality, was also introduced. The Turkish Tulip, known to have spread from the Turkestan geography to the world and giving its name to an era in the Ottoman Empire, is considered an integral part of Turkish culture. In this context, the Turkish Tulip is used as a motif symbolizing the theme of sustainable hospitality inspired by Turkish hospitality at ATF25 Turkey.

The Future of the Sector Will Be Discussed on the ATF25 Turkey Stage

In ATF25 Turkey, which will last for three days; the effects of economy, art and sports on hospitality, the expectations of different markets, the role of gastronomy and cultural heritage in new generation experiences, and the contribution of technology and labor to sustainable tourism will be evaluated with national and international panelists.

From Antalya to the World: Sustainable Hospitality

In the manifesto published by the ATF25 management; "In the tourism sector, which knows how to host not only today but also tomorrow, we extend from Turkey to the world and follow the trace of sustainable hospitality as a role model with this call, as part of the transformation of Turkish hospitality. This call rising from Antalya is the beginning of an understanding that hosts not only today but also the future. We invite you to be a part of this transformation".

This meaningful manifesto is seen as the signal flare of a transformation that highlights not only commercial but also human, environmental and cultural values ​​in the world of tourism. The International Antalya Tourism Fair aims to remind the concept of hospitality, which is the first condition of sustainability in tourism, and to contribute to tourism with the theme of “Turkish Tourism Treasure: Sustainable Hospitality”.