As the first implementer of the all-inclusive holiday concept, Club Med, which started its journey in 1950 with its first beach village opened in Mallorca, Spain, provides global services today in its 75th year with over 70 premium and luxury facilities in 40 countries.

Founded in 1950 by Gérard Blitz with the first beach village established in Mallorca, Spain, Club Med became one of the pioneers of the "all-inclusive" model with its expanding facility structure in different regions over time. In its early years, the structure, which accommodated its guests in thatched huts, gradually transformed into modern facilities.

Since its establishment, Club Med has developed many applications from payment systems to services for children, and has gradually transformed the cashless payment method, which started with colorful bead necklaces, into digital wristbands. These wristbands are now used for functions such as room access, reservation and payment.

Club Med, which introduced the open buffet system in 1965, started offering the first club services for children in 1967. Today, the company operates five separate children's clubs for different age groups from 4 months to 17 years. The brand, which has also been present in the winter holiday segment since the first ski village opened in 1956, serves with a total of 23 ski villages in Europe, North America and Asia. According to Club Med data, 3425 Turkish guests went on a ski holiday in these facilities last season.

Starting to offer services in the luxury segment from 2004, Club Med differentiated some of its villages under the name "Exclusive Collection". Services offered in this context include applications such as room service and personal consultants. Club Med Seychelles, which opened in 2019, and Magna Marbella, which started operating in 2022, are among the examples of this segment.

The brand's destination portfolio will expand with a new facility planned to open in South Africa in 2026. This facility is aimed to combine both beach and safari experiences.

Club Med is also investing in data analysis, digital customer service and sustainability. It is reported that 85% of its facilities have Green Globe certification.

In the "75 Years of L'Esprit Libre" themed campaign launched within the scope of the 75th year, the brand's past and development are narrated with archival images. The campaign film refers to some concepts related to holiday habits.