Elite World Hotels & Resorts has launched its first facility in Istanbul under its new brand, Elite World Homes, which it developed to meet the need for short and long-term accommodation. Located on Beşiktaş - Çırağan Caddesi, Elite World Homes Istanbul Bosphorus started welcoming its guests as of March 28.

The hotel stands out with its Bosphorus view and rooms of different sizes, as well as its equipment designed especially for long-term stays. The rooms of the facility, which provides service in the residence concept, include built-in kitchens and washing machines, while some rooms also have a jacuzzi.

The new brand, shaped by Elite World Hotels & Resorts' experience in the field of tourism, aims to respond to changing expectations in accommodation preferences. Elite World Homes offers a structure that combines the comfort of a hotel with long-term accommodation needs.

In line with Elite World Hotels & Resorts' growth targets with the franchise model, it is planned that the brand will become widespread with new investments in different destinations.

Genel Avrupa Sağlık Turizm ve İnşaat, one of the company's investor partners, evaluated the project as a model that will respond to the increasing long-term accommodation demand in the center of Istanbul. It is stated that Elite World Homes Istanbul Bosphorus offers an alternative solution with its location and facilities for business and cultural visits, especially health tourism.

"Needs in the tourism sector are undergoing rapid change"

Elite World Hotels & Resorts Board Member Responsible for Sales and Marketing, Emel Elik Bezaroğlu, said, “Needs and expectations in the tourism sector are undergoing rapid change. In recent years, in the face of increasing demand in the field of short and long-term accommodation, we launched our first residence concept brand, Elite World Residence, last year. The increasing demand from different target groups in this category led us to create another brand. With the Elite World Homes brand, we aim to offer an accessible alternative to the residence concept. For this purpose, we are happy to open our first hotel in one of the most beautiful locations in Istanbul, together with our investment partner Genel Avrupa Sağlık Turizm ve İnşaat in this project.”

“We are taking firm steps towards our growth targets”

Elite World Hotels & Resorts CEO Orkun Petekçi said, “We are making our first hotel opening in 2025 with our Elite World Homes brand. Elite World Homes, which offers an accessible alternative to the residence concept, is our brand that stands out with its premium room decoration and cafe that will meet food and beverage needs in the best locations of the region. With our franchise business model and growth strategy, we will continue to carry our chain to different parts of Turkey and the world with our new brands and investors this year and further expand our target audience. With our franchise business model and growth strategy, we are taking firm steps towards our goal of reaching 50 hotels by 2030.”

Elite World Homes will respond to the long-term accommodation demand

Genel Avrupa Sağlık Turizm ve İnşaat Chairman of the Board Çetin Çalış said the following about the investment: “We have realized our first investment in the field of tourism by trusting Elite World's service quality and brand power at international standards. Elite World Homes Istanbul Bosphorus offers a great advantage for guests who visit Istanbul for business and cultural purposes and who have short or long-term accommodation needs such as health tourism, with its unique Bosphorus view in Beşiktaş - Çırağan Caddesi, one of the central locations of the city. Our central location, large rooms and suites with views are designed to meet the increasing residence demand in Istanbul tourism. With the help of Elite World's experience in the field of tourism, we aim to bring a new dynamism to city tourism.”