Accor’s general managers of premium, mid-scale, and economy segment hotels in Turkey came together at Mövenpick Resort Antalya Tekirova within the scope of “GM Roadshow 2025”. Digitalization, sustainability, revenue management, and new era strategies were discussed at the event.

Accor, one of the world's leading hospitality groups, met with its hotel managers in Turkey at the "GM Roadshow 2025" event. The meeting, held at Mövenpick Resort Antalya Tekirova between May 4-6, was attended by the general managers of Accor's 64 hotels across Turkey.

At the event, chaired by Paul Stevens, Accor Premium, Midscale & Economy Division COO for Middle East, Africa & Turkey; The first quarter results of 2025 were evaluated, and presentations were made on digitalization, investment and sustainability goals.

Speaking at the event, Paul Stevens expressed his satisfaction in meeting with hotel managers in Turkey, and said, "It is very valuable for us to share this success with our teams and shape our future strategies together."

I was very pleased to meet with the general managers and discipline leaders of our hotels in Turkey at such a valuable organization. At this productive meeting, we had the opportunity to listen to the feedback of our general managers and celebrated Accor's first quarter results in Turkey together. It was extremely exciting for us to share this success with our teams and strengthen our future strategies.

Wide Range of Presentations from Artificial Intelligence to Menu Trends

The event started on May 5 with a presentation by Accor Sub-Saharan Africa and Turkey Digital Marketing Director Tuğba Çakar, titled "Digital Marketing in the Age of Artificial Intelligence". It then continued with a workshop by Rola Husseini, Accor Middle East & Africa Senior Vice President of Finance and Business Support.

On May 6, menu trends and gastronomy vision came to the fore. Tony Chisholm, Accor's manager responsible for food and beverage operations, shared information on the "plant-forward" approach. Osman Bahadır from Unilever Food Solutions also offered the participants a special tasting experience with his "Plant-Based Menu Planning" presentation.

Revenue Management and Regional Strategies Discussed

Accor Turkey Revenue Management Director Cansu Gürcan discussed revenue systems and market trends with her presentation “Think Like a Trader”. Regional managers such as Jonathan Sheard, Mark Flower and Verona Naidoo provided information on operations, commerce and human resources.

Mövenpick Resort Antalya Tekirova Hosted

Mövenpick Resort Antalya Tekirova, Accor's first resort hotel in Turkey, hosted the organization. Evaluating the event, the hotel's General Manager Ali Karadağlı said, “We were honored to host Accor executives at our hotel. It was an inspiring meeting for our industry.”

We were very happy and proud to host such a prestigious event. It was very valuable for us to host Accor general managers and head office managers from all over Turkey at our hotel. This organization was not only an inspiring meeting for our industry, but also an indication that Mövenpick Resort Antalya Tekirova opened the season strongly.

The event ended with the awarding of the season's successful hotels and the executive board members answering questions from the participants.