The Pope's Funeral Brought the Peak of the Year to Rome Hotels
Hotel occupancy rates in Rome soared following the Pope's death. According to CoStar data, occupancy reached 88.8%, especially on the night of April 25, the day before the funeral. On this date, the average daily room rate (ADR) was €351.13, while revenue per available room (RevPAR) rose to €311.90. These figures indicate the highest hotel performance in Rome in 2025.
The day after April 25, prices in all sub-regions of Rome showed double-digit increases. In particular, ADR in hotels in the city center rose to €786.89, an increase of 42.1% year-on-year.
Alexander Robinson, STR Regional Director, said, "We often see the impact of major events on the hotel market across Europe; however, the Pope's funeral was only announced five days in advance. Achieving such high occupancy rates in such a short time creates an extraordinary picture."
In addition, the booking rate in hotels has already exceeded 84% before the election process of the new Pope (conclave), which will start on May 7. This rate stands out as the highest occupancy rate expected in the next 90 days.
Source: hosteltur
