SINGAPORE FOCUSES ON CHINESE MARKET

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The Singapore Tourism Board (STB) is aiming to boost the country's tourism potential by launching a new marketing campaign targeting Chinese tourists.

The Singapore Tourism Board (STB) has launched a new marketing campaign targeting Chinese tourists. The campaign focuses on five main tourist segments: those seeking health and wellness, gastronomy enthusiasts, city explorers, entertainment enthusiasts, and active seniors.

Andrew Phua, STB's chief representative and executive director for Greater China, said, "We encourage travelers to go beyond typical tourism offerings and discover new dimensions of their journey."

The campaign highlights destinations popularized by social media influence, nature-themed tours, and experiences that allow interaction with locals. In addition, new attractions such as Jurassic World: The Exhibition, which will open in 2025, and Minion Land at Universal Studios Singapore are also included in the promotion.


Source: China Daily

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