GIANT ISTANBUL POSTER ON PARIS' FAMOUS AVENUE
The exterior of the Paris Culture and Promotion Consultancy Service Building of the Ministry of Culture and Tourism, located on the famous Champs-Elysees in Paris, the capital of France, was covered with an Istanbul-themed poster covering an area of 300 square meters.
The Paris Culture and Promotion Consultancy building, located on the world-famous Champs-Elysees, was covered with a 300 square meter Istanbul visual. In order to apply the Istanbul visual to the building, an agreement was first reached with the apartment management. Then, as a result of negotiations with Jeanne d'Hauteserre, the Mayor of Champs-Elysees, and Paris Municipality officials, official permission was obtained on March 12. With the approval of the Minister of Culture and Tourism Mehmet Nuri Ersoy, the application was completed on March 27. The special application reflecting Turkish culture on the Champs-Elysees, which attracts great attention from local and foreign tourists and is passed by approximately 300 thousand people a day, was implemented at a time when giant promotional posters were almost completely banned. While a first was achieved for both Turkey and Paris, this study became one of the rare examples of the Paris Municipality relaxing its strict advertising rules. This impressive visual, which carries the silhouette of Istanbul in the cultural texture of Paris, can be seen by 6 to 14 million people per month, depending on weather conditions. The Istanbul visual will continue to be exhibited at the Paris Culture and Promotion Consultancy Building until June.
'ISTANBUL IS IN THE HEART OF PARIS'
Minister Ersoy said in his post on his social media account, “Istanbul is in the heart of Paris. Our Paris Culture and Promotion Consultancy building, located on the world-famous Champs-Elysees, was covered with a 300 square meter Istanbul visual. With the special permission obtained despite the strict advertising rules, we have carried our cultural heritage to one of the world's most iconic streets. We are in Paris until June."
