The facade of the Paris Culture and Promotion Consultancy Service Building of the Ministry of Culture and Tourism, located on the famous Champs-Elysees in Paris, the capital of France, was covered with an Istanbul-themed poster covering an area of 300 square meters.

The Paris Culture and Promotion Consultancy building, located on the world-famous Champs-Elysees, was covered with a 300 square meter Istanbul visual. In order to apply the Istanbul visual to the building, an agreement was first reached with the apartment management. Afterwards, as a result of the negotiations with the Mayor of Champs-Elysees, Jeanne d'Hauteserre, and Paris Municipality officials, official permission was obtained on March 12. With the approval of the Minister of Culture and Tourism Mehmet Nuri Ersoy, the application was completed on March 27. A special application reflecting Turkish culture was implemented on the Champs-Elysees, which attracts great interest from local and foreign tourists and is passed by approximately 300 thousand people a day, in a period when giant promotional posters are almost completely prohibited. While a first was achieved for both Turkey and Paris, this study became one of the rare examples where the Paris Municipality relaxed its strict advertising rules. This impressive visual, which carries the silhouette of Istanbul within the cultural fabric of Paris, can be seen by 6 to 14 million people per month, depending on weather conditions. The Istanbul visual will continue to be exhibited at the Paris Culture and Promotion Consultancy Building until June.

'ISTANBUL IS IN THE HEART OF PARIS'

Minister Ersoy said in his post on his social media account, “Istanbul is in the heart of Paris. Our Paris Culture and Promotion Consultancy building, located on the world-famous Champs-Elysees, was covered with a 300 square meter Istanbul visual. With the special permission obtained despite the strict advertising rules, we have brought our cultural heritage to one of the world's most iconic streets. We will be in Paris until June."