Visit Dubai has positioned Dubai as a romantic destination for Turkish couples and families with its new promotional campaign featuring the famous actor Barış Arduç.

Visit Dubai announced its new promotional initiative for the Turkish market with the "Dubai. Beautiful with Love" campaign, which launched on April 30, 2025. In the campaign film featuring famous actor Barış Arduç, Dubai stands out as a romantic destination.

As part of the campaign, Barış Arduç explored the city with shootings in different locations in Dubai. In scenes ranging from the Al Qudra Desert to Downtown Dubai, from Kite Beach to the Al Seef area, the actor introduced the city with various experiences such as camel rides, boat tours and street explorations.

Barış Arduç said, "It was a good reason for my first visit to Dubai to be thanks to this campaign. I had the chance to explore the city during the three-day shoot. Every moment in Dubai was like a movie scene.”

Engin Erden directed the campaign, while Kaan Ertüz was the screenwriter and creative director. Erden stated that he visited Dubai for the first time and that the campaign was an unforgettable adventure for him. Ertüz stated that every corner of the city contains a different emotion and that they reflected these elements in the script.

The campaign, which was shot in iconic locations such as Burj Park, Jumeirah Al Qasr Hotel and Balloon at the Palace, will also be implemented in the MENA region after Turkey. The campaign is being carried out with a multi-channel communication strategy including digital platforms, outdoor media and print media.

With this campaign, Visit Dubai aims to promote the rich range of experiences that Dubai offers to Turkish couples and families, accompanied by romantic themes.