THE RADICAL HOTEL JOINS HILTON'S TAPESTRY COLLECTION NETWORK

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The Radical Hotel, located in Asheville, North Carolina, has joined Hilton's Tapestry Collection by Hilton network of independent hotels. Located in Asheville's art-focused River Arts District, the hotel aims to both preserve its local texture and reach a wider audience with Hilton's global brand through this new collaboration.


The Radical, located in a former grain factory built in the 1920s and transformed into an art and accommodation space after being idle for a long time, opened in October 2023. The 70-room hotel attracts attention with its architectural structure and art-integrated design.


Amy Michaelson Kelly, one of the hotel's partners, said in a statement, "The fact that our hotel, which reopened after Hurricane Helene, has joined the Tapestry Collection by Hilton network is a significant milestone for us."


Alinio Azevedo, one of the managers of Driftwood Capital, which manages the hotel, stated that The Radical's joining the collection further enriches the brand's unique and experience-oriented hotel portfolio.


In a statement made by Hilton, it was emphasized that The Radical's story and art-focused structure are in line with the core values ​​of Tapestry Collection by Hilton. The hotel also has dining areas with local flavors, such as a rooftop bar with views of Asheville's river.


The Radical, which joined the Tapestry Collection by Hilton network, was also included in the Hilton Honors loyalty program. Thus, Hilton Honors members will be able to earn points from their stays at the hotel and benefit from the special privileges offered by the program.

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