THE VOLUME OF GASTRONOMY TOURISM CAN REACH 4 BILLION DOLLARS IN 2033
The Turkish Tourism Encyclopedia examined two different studies on global gastronomy. Business Insights experts predict the market will reach $1.1 billion this year and $3.7 billion in 2032. IMARC Group, on the other hand, estimates the market will reach $4.2 billion with an average annual growth of 14 percent between 2025-2033.
Among tourists, the demand to learn how meals are prepared, in addition to tasting them, is steadily increasing. Many culinary travelers state their willingness to learn regional cooking methods and skills. This makes cooking classes, seminars, and food tours a part of their travel itineraries.
Social Media Influence Is Rising
Digital platforms like social media and food-focused television programs have significantly increased awareness of culinary tourism. Social media content, influencer marketing, and AI-powered personalized recommendations introduce travelers to new destinations as well as unique dining experiences. The visual appeal of unique and local cuisines, combined with the storytelling aspect of food, creates shareable content. According to a TripAdvisor survey, 83% of participants use social networks to gather information about restaurants, bars, or cafes.
Health and Wellness Trends
The increasing focus on health and wellness supports market growth. Modern travelers are becoming health-conscious and seeking dining experiences that align with their lifestyle preferences, such as organic, farm-to-table, vegan, or gluten-free options. This shift is leading to an increase in destinations offering healthy, locally sourced, and sustainable dining experiences. Culinary tourism is no longer just about indulgence but also about experiencing food in a way that benefits both the body and the environment.
Yerel Ekonomilere Etkisi
Gastronomy tourism plays a significant role in local economic development and diversification. By attracting tourists, it provides revenue streams not only for restaurants and food vendors but also for local farmers, market operators, and artisans. According to the World Tourism Organization, tourists spend approximately 25 percent of their travel budgets on food and beverages. This figure can rise to 35 percent in expensive destinations, while it can drop to 15 percent in more affordable destinations. Travelers are increasingly seeking unique, local cultural experiences through food, which boosts the demand for culinary tourism. Exploring regional dishes and participating in food-related activities allows tourists to connect with local traditions, history, and people.
